Industry: Financial Services

The client

SwissGuard Financial Advisors

Year

2023

Overview

As a designer, I crafted a strong visual identity for SwissGuard Financial Advisors, aligned with their core values and target audience.

The challenge

Companies aim to stand out with a visual identity that reflects their mission and values. That calls for a fresh, consistent aesthetic that strengthens the brand.

The solution

Together with the company, I developed a visual branding concept that included:

Logo’s & branding
Advertising Material
Social media designs
Posters & flyers
Copywriting
Digital publications
SwissGuard social media posts designed by Dutch visual storyteller and digital designer Dirk van Eck, with financial messaging “Your Financial Future Our Expertise” and “Your Goals, Our Priority” alongside images of professional clients

The result

A consistent, recognizable brand identity that’s valued both internally and externally resulting in greater visibility, engaged customers, and brand growth.
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